As the powerful and knowledgeable individuals that we are, we want to be known and express our expertise to the world. By doing that, you have to brand yourself. You want people to know who you are, what you have to offer and making your brand known.
Before exposing yourself to the world and telling everyone who you are, you need to know who you are and what your brand is bringing to the table. If you are unclear about what you are offering, you will eventually flop. Take the time to define your brand.
- Ask yourself “what are my passions and values?”
- Do research and think about what you want your message to communicate.
- Get feedback from those that know you best. They will want you to succeed as much as you do and can provide you with critical feedback.
Soon, you will become in expert and be able to explain your brand with confidence and build your voice to build your brand successfully. Be clear on who you are and what your brand has to offer.
Once you find your brand voice and identify what you are bringing to the table, it is time to establish a presence. For example, what is your signature dish? This is the favorite meal or “famous” dish that you make when you go to a potluck and you are always asked if you made it and if you brought that signature dish. This is the same with your brand. When your brand is consistent, people have identified to it as what you have brought to the table. Your audience likes brands that they can connect with and are considered appealing, it can wet their appetite and easy on their eyes! Remember that inconsistency can damage a brand faster than the competition. Establish your presence and keep it consistent.
Generate your brand through different forms of networking. Networking your brand offline and online will open doors to opportunities that you didn’t know existed. You want to make sure your brand leaves a lasting impression. Connecting with people on social media will increase awareness of your brand. You want to build a loyal following on social media and learn how your brand is being perceived. However, don’t just leave it to social media to do all the work! You have to work for your followers and be open to being introduced to new areas within social media to market your brand. Be spontaneous and join panels, arrange for yourself to make a guest appearance at events and continue to get your brand out there.
In today’s world, you just can’t be clear and consistent, you also have to have constancy. Your personal brand needs to be visible. People know who you are because you make yourself visible and they take notice. You want your audience to know you are accessible and want to receive your message systematically. A solid brand is constantly visible and makes its presence known. Own your brand and own your stake in marketing yourself!
Love life and full of smiles!